Create a custom fragrance

Create the perfect gift, keepsake, or treat for yourself. In a quick 15-minute chat, we’ll discover your favorite scents and the story behind your candle. You choose the fragrance, vessel, and name.

All candles are 10oz, made with our premium soy–coconut wax, and finished with a classic label.

Order Now

elevate the ordinary

Our candle vessels can be personalized with stickers — each candle includes one set, or you can purchase additional sets separately.

We just added new birthday and thank you sticker sets. If you want one, just add "Birthday" or "Thank you" in the comments at checkout to get a free set with your next purchase.

Current Fragrances

find your candle

Not sure which candle fits you? Explore fragrance families to find the perfect scent for you.

About Us

bougie by joëlle is a female-led, black-owned brand that crafts eco-sustainable, luxurious candles that elevate everyday moments. 

Learn More
  • Trim the Wick

    Before each burn, trim the wick to about 1/4 inch. This prevents excess smoke and ensures an even, clean flame.

  • Allow a full melt pool

    On the first burn, let the wax melt across the entire surface of the candle. This prevents tunneling and ensures an even burn for the life of the candle.

  • Burn Safely

    Always place the candle on a stable, heat-resistant surface away from drafts, pets, and flammable objects. Never leave a burning candle unattended.

bougie by joëlle acknowledges that we operate on the traditional territory of many Indigenous nations, including the Mississaugas of the Credit, the Anishinaabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples. This land, now known as Toronto, is covered by Treaty 13 with the Mississaugas of the Credit and the Williams Treaties.